In the spring of 2011 Rice made a collection campaign to support the victims of the earthquake in Japan.
The campaign was carried out in cooperation with the Danish Red Cross and raised money for the organisation’s relief in Japan.
RICE sold solid coloured melamine plates at a 20% discount – and gave 20% of the surplus to the Red Cross relief work in Japan.
See our video "Support Japan":
RICE has cooperated with the Danish Refugee Council on the One-2-One projects Cups Full of Hope and Spoons Full of Hope.
One-2-One means that RICE make charity donations whenever we sell a product connected to the project. These products are our RICE-up products, and designed specifically for the purpose of donations.
At RICE we like this way of donating charity, because it raises people’s awareness of the issues we are dealing with. For example, the Spoon Full of Hope project have focused on preventing starvation among African refugees in Darfur and Sudan.
Our present Spoon Full of Hope project
It was launched in 2009 and donates 24 servings of soup to starving refugee families in Mogadishu, every time we sell a Spoon Full of Hope.
We still sell these, and hope to be able to feed many more refugees.
The first Spoon Full of Hope project
Was launched in 2008 and provided families with a kitchen set, consisting of a cooking set, a storage container for food, and plates, spoons, bowls and cups for five persons. Being able to keep and cook food means a lot to a family on the run. Some people even managed to start a small catering business in a corner of a refugee camp.
We sold 7,200 spoons, and because of our lovely costumers and stockists we were able to help 36,000 people with this project.
The Cups Full of Hope project
Was launched in 2009 and focused on how to secure families with a basic prerequisite for survival; water.
For a family on the run, the ability to collect and keep water is crucial for survival, and being able to bathe and wash improves chances of avoiding decease and infections.
Every time we sold a set of specially designed Cups Full of Hope, we donated a 20 litres jerry can, and a wash kit to a refugee family in Africa.
10,000 sets were produced, and they are all sold out, which means that we have helped 10,000 families.
Want to know more about the Danish Refugee Council.
Fundraising for the Danish Red Cross
During 2009 Charlotte was a part of the Danish Red Cross Club 10 fundraising network. The network consists of 10 of Denmark’s most creative personalities, working to raise money for Danish Red Cross projects.
Charlotte and RICE arranged a fundraising event on October 3rd 2009.
We had an experimental outlet with sales and stalls, music and mingling, food and drinks and activities for everyone.
Local businesses came to offer their services and donate the income, and friends and family helped us make it an unforgettable day and a great contribution to the Danish Red Cross.
The event was a big success, and we were able to raise 265,000 dkk or 35,600 EUR.
Get to know more about Danish Red Cross.
See our video about RICE Fundraising - Red Cross Event:
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