RICE window on Oxford Street


In April RICE moved in with an installation in Debenhams on Oxford Street. With our funky quirky three step display of RICE, people are guided through the store to our shop-in-shop on the third floor.

With the window facing Oxford Street displaying a magical RICE landscape, and Sole sister slippers glued to the street, people are led into the store.

On the ground floor two brightly yellow dishwashers filled with RICE Melamine guides customers to the escalators, leading them to the third floor where the RICE everyday magic installation displays a wide range of RICE products, using a funky green fridge and bright yellow outdoors kitchen.

Everyday Magic starts here – Just follow the footsteps…