13-04-2011
RICE believes that no one can help everyone, but everyone can help someone – and right now the victims of the earthquake in Japan needs help. So we made a campaign to raise funds for the Danish Red Cross relief work in Japan.
Following the multiple earthquakes and tsunamis in Japan, and the frightening situation on the Fukushima nuclear power plant, RICE decided to start a campaign to support the Danish Red Cross relief work in Japan.
We have arranged our own collection campaign for Japan with the organization and encourage all to donate.
We have also made a range of our special RICE-up products. The products are sold at a 20% discount, and Rice donates 20% of the surplus to relief work in Japan.